English top-flight soccer clubs Chelsea and Liverpool have ended their partnerships with 1xBet, a week after fellow Premier League side đ Tottenham Hotspur chose to cut ties with the online betting company.
The two clubs had only signed deals with 1xBet in đ July but have now ended their respective deals with immediate effect after string of allegations against the gambling brand. These đ included taking bets on childrenâs sports, advertising on illegal websites, cockfighting live streams and promoting a casino featuring topless croupiers. đ It subsequently suspended its advertising activity in the UK.
Both Liverpool and Chelsea had been contacted by the Gambling Commission, the đ UKâs betting regulator, warning them any promotion of 1xBet in the country could be considered unlawful, leading to heavy fines đ and imprisonment.
Official global betting partner is a significant sponsorship category for Premier League clubs and 1xBet held that designation with đ Liverpool. Although no figures were reported around the Redsâ now-terminated contract, the clubâs previous deal with BetVictor paid in the đ region of UKÂŁ8 million annually, although that did include sponsorship of the clubâs training kit.
Sponsorship
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