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In 2024, Ed Craven and Bijan Tehrani established Easygo, a company which developed games for online casinos. The two helped create Stake, which was founded in 2024. In December 2024, Stake launched in the UK in partnership with TGP Europe.

Edward Craven's Stake and Kick: Edward Craven, an Australian billionaire, is the driving force behind Stake, an online crypto-gambling company, and Kick, a new streaming platform. His ventures in cryptocurrency and gambling have skyrocketed his wealth, leading to investments in sports sponsorships.