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bwin sponsored football giant Real Madrid from 2007 to 2013 and they were also a premium partner of FC Bayern Munich. In October 2010, bwin announced a sponsorship for the upcoming three football seasons in which they would be the title sponsor of the Portuguese League Cup (renamed the "bwin Cup").

Bwin heavily invests in partnerships with European markets. It has sponsored multiple leagues and sports in the past, contributing to the brand's global expansion. Some of its biggest sponsorships include FC Union Berlin, Borussia Dortmund, Dynamo Dresden, and FC St. Pauli.

The First Ice Cream Trucks\n\n Ice cream trucks trace their roots back more than a century. In 1920, a Youngstown, Ohio, confectioner named Harry Burt devised a chocolate coating that could encase ice cream. He gave the treat to his daughter, who loved the taste but was less enthused by the mess that came with eating it.

Almost 100 years ago, Good Humor started an ice cream revolution with the first ice cream on a stick and then, the very first ice cream truck. From our humble beginnings in Ohio to our fleet of Good Humor ice cream trucks across the country today, we are happy to still be creating some of your favorite frozen treats.