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Sponsorship. Unibet sponsors a wide range of major sports teams and events, including partnerships with Philadelphia Eagles, Pittsburgh Steelers, Glasgow Rangers, Club Brugge, FC Copenhagen, Sydney Roosters, AFC Ajax, and five-time World Chess Champion Magnus Carlsen.

What started as Unibet in 1997 is today the global gambling group Kindred. From his London flat, our founder Anders Strm set out to change the way players gamble and offer them an experience suited to the modern digital world.

The Friedkin Group bought AS Roma in August 2024 from fellow American Jim Pallotta and the club has enjoyed success under coach Jose Mourinho, winning the inaugural Uefa Europa Conference League in 2024.

Thomas Dan Friedkin (born 1965) is an American billionaire businessman, heir and film producer. He is the owner and CEO of The Friedkin Group and its subsidiary Gulf States Toyota, which was founded by his father, Thomas H. Friedkin. He is also the owner and president of Italian Serie A club A.S. Roma.