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The Sanremo Music Festival has often been used as a method for choosing the Italian entry for the Eurovision Song Contest. It has launched the careers of some of Italy's most successful musical acts, including Gigliola Cinquetti,Laura Pausini, Eros Ramazzotti, Andrea Bocelli, Giorgia, Il Volo, and Mneskin.

Sanremo is one of the most exclusive locations in the Riviera dei Fiori and, more generally, in Liguria. The famous promenade, the beaches, the historic center, the Italian Music Festival, the Casino and many other factors have contributed to making Sanremo a very popular destination for holidays at the sea.